The great-great-grandson of the founder of Anheuser Busch, Adolphus A. Busch launched ABV Cannabis earlier this month.
The 27-year-old created the company to provide "clean, consistent, quality and affordable cannabis products that appeal to consumers from every walk of life," according to a recent press release.
Some of the products in ABV Cannabis' portfolio include various vaporizer pens, with environment-friendly cannabis oil. The pens are available in about two dozen stores in Colorado.
Busch sees a lot of potential in the cannabis industry due to the health benefits the hemp plant provides.
"Growing up I always knew I wanted to work in the family business, creating quality and affordable products that appealed to a variety of consumers," said Adolphus Busch V, founder of ABV Cannabis Co in a press release. "However, once I saw all the incredible benefits that cannabis could bring to people and the immense opportunity presented by the cannabis industry, I knew I could take all I learned from my pioneering family heritage and create a new legacy for myself in the cannabis space."
Prior to starting the cannabis brand, Busch worked at Keef Cola that has a line of cannabis-infused soda.
Although Busch shares the name of the beer giant, he was turned down for a job at the big beer company because of a nepotism rule that was put in place when InBev acquired Anheuser-Busch in 2008.
Anheuser-Busch InBev has over 400 beer brands in its portfolio and after acquiring several craft breweries across the country, the company is now the nation's largest craft beer company in the U.S.
Earlier in the year, the beer giant's CEO Carlos Brito said that the company was “trying to learn more about" the cannabis industry to "Just Drinks."
However, AB-InBev did recently create a new position in the company– the Chief Non-Alcohol Beverages Officer who will oversee the non-alcoholic beverage division and cannabis-infused beverages fall under this category.
Coca-Cola is also planning to get into the cannabis sector.
"Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world," said Coca-Cola earlier this month. "The space is evolving quickly. No decisions have been made at this time.”
The beverage giant made the statement after “Bloomberg” reported that the company is in talks with the Canadian cannabis company Aurora Cannabis, according to "multiple sources familiar with the matter."
Read more about ABV Cannabis at “Bloomberg.”