As Interest in Ethnic Food Rises, Filipino QSR Chain Jollibee Plans Aggressive Expansion

The only thing that should come between my Chickenjoy and spaghetti is me 😋

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If you haven’t already heard about this Filipino fast-food chain, then you’re sure to run into one in North America within the next five years.

It’s called Jollibee and it’s set to open 100 stores in Canada within the next half-decade. As reported by The Canadian Press, the company “is eyeing the wave of new locations because the country is a key growth market and a big part of its North American expansion plans.”

Ethnic food, especially from the Philippines, was predicted to be a top trend for 2018, as Foodable reported in the past. It looks like Canada is really embracing this trend ever since Jollibee entered the market in 2016. The fast-food brand is exploring Ontario, Edmonton, Calgary, and Vancouver to further expansion plans.

Jollibee is just as popular as McDonald’s in the Philippines and it is known for its sweet sauced spaghetti, hand-breaded crispy chicken, burgers, and peach mango pies.

Jollibee’s first store in the U.S. opened in 1998 in Daly City, California, catering to the Filipino and Filipino-American families living in the U.S. Now, you can find a Jollibee, not only in California, but in eastern coastal cities across the U.S. where there’s a high concentration of Filipino communities, like in Jacksonville, Fla., Virginia Beach, Va., and Queens, N.Y..

Outside of the U.S., the brand also has multiple locations in Saudi Arabia, United Arab Emirates and in Qatar—the next host nation for the 2022 FIFA World Cup.

To learn more, read The Canadian Press!