Authenticity Helps Finnish Craft Vodka Break into American Market

On this episode of The Barron Report, we learn how Finnish craft vodka brand Koskenkorva is gaining traction in the United States. Marketing Director for father company Altia, Suvi Reinikkala, outlines the brands authentic nature and how that feature fits in so well in American culture today.

Listen to the episode and follow along with the show notes below!

Show Notes

  • 9:42 - How to Break into a Large New Market
  • 12:10 - One of the Purest Vodkas in the World
  • 15:56 - Transforming Flavored Vodka
  • 19:28 - Sustainability