Businesses and consumers alike are increasingly seeking the same thing: businesses that are an active force for good. Consumers in the 25-44 age bracket are the most engaged in supporting B Corporations, and the overall rate of consumer sentiment toward B Corporations has consistently risen over the past decade, according to Foodable Labs. In the last 12 months alone, certified B Corporations have increased globally from about 2,600 to over 2,900 — suggesting that companies recognize the value of the label.
Founded in 1981, Signature Breads is one of the few B certified companies in the foodservice industry. In 2006, it became independent and employee-owned with an average employee tenure of over 14 years. Signature Breads constantly searches for new ways to improve its practices and provide opportunities for its employees. For example, the company employs “a diverse workforce of over 250 employees from over 19 countries, and hire up to 10 language translators for company-wide meetings to ensure all employees are fully aware of company news and announcements by hearing them in their native languages,” according to the B Corporation website.
As the main brownie supplier for Ben & Jerry’s, Greyston Bakery has an open hiring policy that prioritizes hiring people who have experienced homelessness, substance abuse, incarceration, and other hardships. All of its profits are directed toward the Greyston Foundation, which helps fund affordable housing and numerous support services for low-income families.
New Belgium Brewing is 100 percent employee-owned. Established in 1991, the brewery is also committed to supporting local social and environmental activists and works toward making its own practices sustainable and accountable.
Like all certified B Corporations, Signature Breads, Greyston Bakery, and New Belgium Brewing believe it has a social and environmental responsibility to do good and benefit as many people as possible.
Watch the clip above to learn more about Signature Breads and its mission to bring people together to change the world through the power of bread!