Breakfast Chain First Watch Opens Fast Casual Concept in Nashville

The rapidly growing casual dining chain First Watch is testing a fast casual concept with a location in Nashville, Tennessee.

The new restaurant named Sun & Fork serves breakfast all day and is catering to the on-the-go millennials in the area.

“With Sun & Fork, we’ve created a restaurant for Vanderbilt [University] students and staff, the surrounding medical community and other local area businesses and residents to enjoy those healthy options and other First Watch favorites,” said Chris Tomasso, First Watch CEO.

First Watch bought Bread & Co, a bakery chain back in 2014 and has transformed former location of the bakery in Nashville to be the home of the new Sun & Fork concept.

The menu features many trendy breakfast food items like avocado toast, A.M. superfood bowls, and quinoa bowls. There are also build-your-own bowls, breakfast burritos, grab-and-go juices, and sandwiches like the "Elevated Egg" sandwich.

For those tight for time, the restaurant offers online ordering through its website.

So will First Watch expand this concept and attempt to also conquer the fast casual breakfast market?

It's too early to tell, but it's certainly a possibility.

“It’s our first go at operating a fast-casual First Watch concept like this, and it’ll be a great learning experience for us,” said Eleni Pierce, public relations and communications manager at First Watch. “There is absolutely potential in the future that we may expand into other markets. But we’ll see.”

There are now over 290 First Watch restaurants. In 2012, Consumer Reports named First Watch one of the top nine chain restaurants in the U.S., according to a survey of 48,000 diners.

The Florida-based company also owns 55 The Egg & I restaurants across the country.

Read more about the new Sun & Fork restaurant at "The Herald Tribune" now.

Speaking of emerging brands, don’t miss this recent episode of The Barron Report, where Host Paul Barron outlines the brands killin’ in today’s market and why they have that X-factor.