Building the Right Marketing Plan for 2019

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Marketing for 2019 is beginning to morph into a new face of digital, in person and one to one marketing that involves a variety of strategies that are improving the overall performance of restaurant operators across the country. The four P’s have been a cornerstone of measuring and developing a plan in the past around Product, Price, Place, and Promotion and today is no different.

I get a chance to sit down with The Restaurant Coach, Donald Burns and explore some of 2019’s key marketing tips to employee for your restaurant as we discuss the issue around Price and why it is much more than what is on your menu, all the way to Promotion and what new tactics are working and what is not.

We also discuss the falling engagement on Facebook for restaurant operators and the potential of new platforms and tactics that might be more effective including creating content for your business as a new strategy for 2019. Even email is coming back with today's operators and the potential of a new club strategy vs loyalty. As you can see this podcast is packed with ideas and discussion on ways to improve your marketing position for 2019.

Stay tuned for my breakdown of the Top Loyalty programs for 2019 and why I think they work and what they need to do to improve.