Catering The New Growth Model For Restaurants

In the United States alone, catering has grown into a $60 billion market—making demand generation essential to every restaurant and industry operator’s marketing strategy. Of that $60 billion, $24 billion is concentrated in business catering. And some brands are feeling the pressure to broaden their digital and marketing efforts to keep consumers coming to their door.

On this episode of The Barron Report, host Paul Barron chats with David Meiselman. Meiselman is the chief marketing officer for ezCater, the world’s largest online marketplace for business catering. The company works with over 62,000 restaurant and catering partner locations throughout the United States.

According to Meiselman, studies show “that 70 percent of catering buyers want delivery with their order, but only about 44 percent of catering orders are delivered.” With ezCater, he adds, “about 97 percent of the orders that come through our marketplace are delivered.”

For ezCater, the mission is simple: partner with dependable, high quality catering partners to help connect restaurants and operators with their current customers while also building that base. The company utilizes three online platforms—ezOrdering, ezManage, and ezDispatch—to accomplish this goal. Business class catering and delivery is provided via a network of local couriers and companies. Membership is free and there is no cost to be part of the marketplace itself; ezCater simply takes a small percentage of each order from the restaurant.

“The catering business is growing 50 percent faster than the overall restaurant business,” notes Meiselman. And ghost kitchens are part of that growth: restaurants are maintaining one flagship location while adding a number of ghost kitchens in surrounding areas to expand their reach. Such expansions ensure that customers receive a consistent delivery experience.

Listen to The Barron Report episode above to learn more about what makes the catering business unique and how the movement toward online ordering may help restaurants and operators focus on doing what they do best: making great food. And if you would like to keep listening, check out The Barron Report podcast on iTunes Now!

Produced by:

Paul Barron

Paul Barron

Editor-in-Chief/Executive Producer


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B Corporations Are Gaining Popularity Globally

Businesses and consumers alike are increasingly seeking the same thing: businesses that are an active force for good. Consumers in the 25-44 age bracket are the most engaged in supporting B Corporations, and the overall rate of consumer sentiment toward B Corporations has consistently risen over the past decade, according to Foodable Labs. In the last 12 months alone, certified B Corporations have increased globally from about 2,600 to over 2,900 — suggesting that companies recognize the value of the label.

Founded in 1981, Signature Breads is one of the few B certified companies in the foodservice industry. In 2006, it became independent and employee-owned with an average employee tenure of over 14 years. Signature Breads constantly searches for new ways to improve its practices and provide opportunities for its employees. For example, the company employs “a diverse workforce of over 250 employees from over 19 countries, and hire up to 10 language translators for company-wide meetings to ensure all employees are fully aware of company news and announcements by hearing them in their native languages,” according to the B Corporation website.

Greyston Bakery and New Belgium Brewing are two other exceptional B certified companies in the foodservice industry.

As the main brownie supplier for Ben & Jerry’s, Greyston Bakery has an open hiring policy that prioritizes hiring people who have experienced homelessness, substance abuse, incarceration, and other hardships. All of its profits are directed toward the Greyston Foundation, which helps fund affordable housing and numerous support services for low-income families.

New Belgium Brewing is 100 percent employee-owned. Established in 1991, the brewery is also committed to supporting local social and environmental activists and works toward making its own practices sustainable and accountable.

Like all certified B Corporations, Signature Breads, Greyston Bakery, and New Belgium Brewing believe it has a social and environmental responsibility to do good and benefit as many people as possible.

Watch the clip above to learn more about Signature Breads and its mission to bring people together to change the world through the power of bread!

Vanessa Rodriguez

Vanessa Rodriguez

Writer & Producer


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Why This Restaurant Critic is Not Afraid of Losing His Job to Yelpers

In the age of social media platforms and user-created content, is there still a place for the restaurant food critic as we used to know it?

On this episode of Chef AF, our host Chef Jim Berman, sits down with Jason Sheehan, a former professional chef turned food writer— a venture that lead him to win a James Beard Award and later author several books.

Sheehan, who’s now a restaurant critic for Philadelphia magazine, likes “the idea of someone going to a restaurant, having something good or having something awful and then telling people about it.”

“There is a part of me that likes Yelp and other platforms like it. I like the notion of the democratization of restaurant criticism…I have no problem with that whatsoever,” says Sheehan. “What kills me is the weight that it’s given…”

Listen in to this entertaining episode as these two chefs/writers debate the role of media and restaurants in the modern age and why Jason Sheehan is not worried about losing his job to Yelpers!

Hosted by:

Jim Berman

JIM BERMAN

Expert Columnist / Show Host


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The Rebel Yell: Saying "No" To Diners

On this episode of Chef AF, our host Chef Jim Berman sits down with the unapologetic Chef Norrawit “Wit” Milburn, who claims “I don’t do hospitality, I just make bomb-ass food.” Wit, as he prefers to be called, is the Chef and Co-Owner of Delaware’s Ubon Thai Cuisine, Kapow Kitchen and two food trucks, alongside his wife.

The two restaurant industry veterans share their insights on how to go about encouraging “picky eaters” about trying new foods and tips for chef and operators who are not sure what they should serve kids at restaurants.

One of the questions our host, Chef Berman, poses is “Is it our job, is it our responsibility to educate customers? Is that a fool’s errand? Is that a higher calling that maybe we just can’t answer to?”

Chef Wit eloquently responds: “As a business person? No. But, as a Chef? Yes!”

Take a listen to this fun episode to make sense of all this information and laugh alongside these two cooks as they help us understand a chef’s creative mindset!


Hosted by:

Jim Berman

JIM BERMAN

Expert Columnist / Show Host


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Why the Food Scene in “Forgotten Cities” Is As Important As Those in New York, Chicago, and L.A.

On this episode of Chef AF, our host Chef Jim Berman sits down with Chef Derek Stevens— a Steel City “burning star,” as he calls him, for shining bright in the local food scene. Stevens is the co-owner and executive chef of Pittsburgh’s Union Standard. Both gentlemen are Pittsburgh-natives and they focus their conversation around those cites that seem “forgotten” in the food world.

The two agree that as chefs they are always on the hunt for honest food. Chef Stevens is candid about his favorite Pittsburgh food spots, highlighting establishments like LeoGretta located in the Carnegie neighborhood and ran by Chef Greg Alauzen; as well as, DiAnoia’s Eatery in the Strip District and ran by Chef Dave DiAnoia.

“When I talk about those chefs… when I eat their food, I think ‘Damn, I wish I could cook like this guy’ you know?,” says Chef Stevens. “It’s really heartwarming in a way, you know? They really got it figured out. And sometimes they’re thinking the same thing [about other chefs].”

Listen to the podcast above to hear the full conversation, Chef Steven’s thoughts on the resurgence of downtown areas in cities like Detroit and Milwaukee, and how to cultivate interest for a local food scene in a “forgotten city.”


Show Notes:

  • 1:55 - Chef Derek Stevens’ Background

  • 4:07 - Favorite Pittsburgh food spots

  • 7:37 - Comfort Food vs. Fine-Dining

  • 12:47 - Cultivating Interest for local food scene

  • 17:19 - Incubators and the food scene

  • 23:13 - Labor Shortage

Hosted by:

Jim Berman

JIM BERMAN

Expert Columnist / Show Host


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