Don't Just Keep Up — Here's How to Stay Ahead of Your Competitors

In the wise words of Gartner Research's Senior Vice President Peter Sondergaard, "Information is the oil of the 21st century, and analytics is the combustion engine."

Do you harness the power of big data to keep fueling your business? Or are you exhausting your operations trying to find solutions and running out of steam?   

In this digital race, analyzing chunks of big data and understanding what it's saying in order to outperform competitors can prove to be an intimidating challenge. The process can take hours and hours of number crunching, and most busy operators, owners, and executives barely have enough time on their hands to run their day-to-day tasks. That's where Foodable comes in to make things just a little easier for you.

Each quarter, we release our Social Insights Report. Foodable Labs, powered through the Restaurant Social Media Index (RSMI), does a deep dive into unstructured data relevant to the restaurant and hospitality industry. In this Issue 7 release, we examine the data for Q2 2016. 

Within the Social Insights Issue No. 7 Report, we make big data easy-to-read and digestible into small bites by dividing the data into categories and presenting the numbers into visual charts and lists, allowing businesses within the restaurant industry to see how they rank in comparison to other brands.

Not only does this report discuss consumer trends in regards to their sentiment, actions, and engagement with restaurant brands, but Foodable Labs presents industry data broken out into several categories, including burger concepts, pizza concepts, Mexican and FreshMex concepts, sandwich concepts, pizza concepts, bakery cafe concepts, top 10 and top 100 industry leading brands, and more.

There are five core social intelligence metrics studied in detail within the report: sentiment, influence, engagement, location-based actions (LBAs), and mobile engagement.

How the RSMI Works

The RSMI launched in 2009, and since then, has indexed more than 250 million consumers around the globe and more than 160,000 restaurant brands, building the largest competitive culinary, restaurant, and hospitality social intelligence database in the industry. We filter data from almost 20 different social networks every day through hundreds of thousands of industry terms to present data meaningful to thought leaders. In 2015, the RSMI captured and analyzed nearly 10 billion data points, all from unsolicited consumer input.

In this report, you will discover:

  • Revenue growth in regards to location-based actions
  • Leading trends in consumer engagement, interests, and actions
  • Overall sentiment of breakout food categories
  • Top 100 digital restaurant brands
  • Top 100 fast-casual brands
  • Top 100 casual restaurant brands
  • Top QSR brands
  • Top 25 most loved restaurant brands
  • Top 25 mobile restaurant brands
  • Top 25 brands by location-based actions
  • And much more!

Don't just keep up with the competition. Stay ahead of the game with the Social Insights Issue No. 7 Report.

Here’s How You Stack Up Against Your Competition

Here’s How You Stack Up Against Your Competition

Big data is just that: big. It’s comprehensive and oftentimes daunting to operators who just don’t have enough hours in the day to crunch and analyze data. So, we’ve made it easier.

Each quarter, Foodable releases a Social Insights Report with an in-depth analysis using unstructured data from the Restaurant Social Media Index (RSMI), and we’ve just released Issue 6, which examines Q1 2016 data.

In this Social Insights Report, information is made digestible in easy-to-follow formats like charts and lists, and provides a wealth of information on how restaurant brands compare to one another.

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The Restaurant Brand Digital Leaders Released in New Report

It's digital's world, and we are just living in it. Every day consumers seem to get more attached to their mobile devices, feeling that urge to see what has been added to their Twitter newsfeed since they last checked 20 minutes ago. And this dependency on social media certainly shows in the restaurant space. In quarter four of 2014, social engagement went up 41% on average within the top 100 restaurant brands. With this influx of digital engagement– brands are able to better understand their target consumer's behavior. But, how to fully make sense of these interactions? Analyzing this big data can be overwhelming–so this is where the Social Insights Report Issue 1 comes in handy. 

For over six years, hospitality social data from 17 social networks has been collected and compiled in the Restaurant Social Media Index. 225 million consumers have been indexed and 15,000 foodservice brands analyzed– making this the largest restaurant data available.

The Social Insights Issue 1 report is where hospitality meets big data. This is one of the most extensive reports of the leading restaurant brands ever released with over 2000 RSMI data points.

Some of the report highlights include:

  • 3 Segment Rankings - Casual, QSR, Fast Casual
  • 2 Top 100 Rankings in Overall and Fast Casual
  • 4 Top 25 Rankings in Social and Digital
  • 3 Top 10 Rankings in QSR, Casual and Sentiment
  • 3 Case Studies (Chipotle, Panera Bread and Wendy's)

And much more. 

DigitalCoCo Will Present 2nd Annual RIZMYs at 2014 FSTEC NexGen Conference in New Orleans

DigitalCoCo Will Present 2nd Annual RIZMYs at 2014 FSTEC NexGen Conference in New Orleans

The 2nd Annual Restaurant Social Media Index Awards, or RIZMYs for short — a play on the GRAMMYs and Emmys — will partner with the FSTEC NexGen conference again this year, held in New Orleans on September 22nd, 2014. The Awards are the pinnacle of digital and social media performance for restaurant businesses around the globe. 

DigitalCoCo, founder of the RSMI and the RIZMYs, will continue this annual partnership with CSP, the new organizers and owner of FSTEC NexGen, recently operated by Rob Grimes and ConStrata. The partnership gives exclusive access to these industry awards at the conference, which has experienced amazing growth, as it now focuses not only on technology, but marketing topics, as well.

“This is the natural evolution of technology in the restaurant business where data, social, mobile and location begin to intersect with technology, both on front-facing consumer applications and back-of-house technology,” said DigitalCoCo Founder Paul Barron. “We think this is a bold new frontier, and we are excited to be part of this great partnership."

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The Restaurant Social Media Index Ranks Q2's Top 10 Restaurant Brands

The Restaurant Social Media Index Ranks Q2's Top 10 Restaurant Brands

Which restaurant brands are topping DigitalCoCo’s proprietary Restaurant Social Media Index for Q2?

To find out who the Overall Top 250 brands are, we’ve compiled data from more than 93 million indexed U.S. social consumers in conjunction with 9,764 tracked restaurant brands in more than 240,000 locations across the nation. 

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