Bottled water is here to stay—the industry is projected to gain five percent in revenue yearly through 2023. In 2019 alone, the industry brought in $67.5 million.
Sustainability, however, remains a concern. Plastic water bottle packaging has led to a large amount of non-recyclable waste in our environment.
Coca-Cola and PepsiCo are leading the change. PepsiCo will sell Aquafina water in aluminum cans beginning in early 2020, while in mid 2020, Coca-Cola will offer Dasani in a hybrid bottle composed of recycled PET, polyethylene terephthalate, and plant-based materials. Aluminum cans of Dasani will also be available.
According to Lauren King, the brand director for Dasani, this will be the “largest sustainability initiative in the brand’s history.”
Coca-Cola first announced its World Without Waste goal in 2018. By 2025, the company hopes to have converted all consumer packaging to fully recyclable material. PepsiCo similarly declared its own mission to use 25 percent recycled plastic content in all of its plastic packaging by 2025.
“It really takes investment to find the recycled PET and figure out how to put it into our bottles,” says King. “It requires some investment and some learning about the best way to make sure that the taste experience is great for consumers no matter what package they’re using.”