Data is King: How to Leverage Your Consumer Insights to Drive Catering, Delivery Sales

On this episode of the Takeout, Delivery, and Catering Show, podcast host Valerie Killifer sits down with Daring Solutions founder and CEO Jeff Chasney.

Daring Solutions uses artificial intelligence to optimize restaurant kitchens and directly help staff improve sales, profits, and customer satisfaction. In this episode, Chasney shares how industry operators can leverage data to grow long-term sales in a marketplace that has been trending toward off-premise—according to Chasney, a reported 22 percent of delivery drivers tamper with orders.

“Data is of paramount importance not in and of itself, but in the analytics that you can draw,” says Chasney. Data needs to be kept in a coherent system that is properly validated and updated as needed. “There’s a lot of data that gets accumulated by any point of sales system. The key is not getting as much as you can, but is getting great quality data as it is coming into your system.”

For Chasney, analytics is key to keeping in line with—or getting ahead of—competition. “Our competitive landscape is getting more and more crowded, and we’re all fighting for the same share of stomach,” notes Chasney. “Everybody can only eat so much in a day.” How you leverage data to identify and attract your customer can mean life or death for your restaurant.

Check out the episode above to learn more about properly storing data and how Chasney’s company uses artificial intelligence to improve a restaurant’s maximum number of customers during peak hours.

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Produced by:

Darisha Beresford

Darisha Beresford

Production Manager / Sr. Producer

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