At the end of March, Facebook's Cambridge Analytica scandal hit the media.
Soon the hashtag #DeleteFacebook was trending on Twitter.
“According to Facebook, data from about 300,000 users was originally collected by a Cambridge lecturer named Aleksandr Kogan in 2013 for a personality quiz app. But given the way Facebook worked at the time, Kogan was able to access data from "tens of millions" of friends of those users, Zuckerberg said. While Kogan collected the data legitimately, he then violated Facebook's terms by passing the information to Cambridge Analytica,” writes "CNET."
Facebook tried to keep the error hidden from the public because it eventually was revealed that the social network was aware of the infraction in 2015. Facebook, instead, demanded that Cambridge Analytica destroy the information immediately. As reported by "The Guardian" and "The New York Times," not all data had been deleted, according to information provided by the former data scientist for the firm and whistleblower, Chris Wylie.
Listen to the podcast below to learn more about the Facebook data debacle and it’s impact on restaurants.
While the social network was dealing with this backlash, another scandal was getting media attention– its lack of response to the Russian interference during the 2016 election.
In October of 2017, the "NYT" reported that at least 126 million American Facebook users were reached by Russian propaganda.
Facebook defended how to reacted to the Russian activity and included a quote from Mark Zuckerberg's, Facebook CEO and founder, hearing to Congress.
“Leading up to Election Day in November 2016, we detected and dealt with several threats with ties to Russia … [including] a group called APT28 … we also saw some new behavior when APT28-related accounts, under the banner of DC Leaks, created fake personas that were used to seed stolen information to journalists. We shut these accounts down for violating our policies," said Zuckerberg.
Besides Facebook issuing a quick response to the "NYT's" claims, the social network had a press call to cover how the community is being enforced. This report will now be released quarterly. The company will be reporting on specifically how many cases of bullying and harassment and child exploitation were found and the number of fake accounts deleted by moderators.
Zuckerberg also said that Facebook is ramping up its content moderation to reduce sensationalist content and will “train AI systems to detect borderline content so we can distribute that content less.”
But will this be enough to win users back?
According to Foodable Labs data, there has been a 70 percent decrease in food influencers using Facebook over the past year. 40 percent of restaurants aren't using the platform currently.
Read more about the Facebook scandal at "The Verge" now.