Maine-inspired Luke's Lobster is growing sustainable seafood in fast casual.
Foodable Labs ranks NYC-based Luke's Lobster as a Top 150 Emerging Brand.
Luke's Lobster began in 2009 when Luke Holden, a self-defined Lobsterman from Maine, noticed a gap in the dining scene of New York City. Working in the city as an investment banker, Luke longed for the lobster rolls he'd grown accustomed to back home. But the only lobster he could find was at fine dining establishments and had a 30-dollar price tag. After joining forces with former food writer Ben Conniff, the duo took on the fast casual seafood scene... and dominated.
Turns out, many people were looking for the fresh seafood taste just like Luke and were willing to pay more than they would at the average fast casual for the high-quality dish. Knowing the industry, Luke and Ben were able to ship in fresh-from-Maine seafood all while maintaining the level of sustainability they feel the product demands. Watch this episode of Foodable's Emerging Brand Series to see how the brand is growing and where they plan to go next.