Foraging Fox Beets up the Competition with Their Artisanal Superfood Ketchup

On this episode of On Foodable Weekly: Industry Pulse, we uncover another Artisan Food Find from the Summer Fancy Food Show in New York. As we have begun to see in recent months, condiments are slowly starting to take center stage. Items like vegan mayonnaise and unique pickles are just a couple condiments rising up in the ranks. An England-based company, The Foraging Fox, has gotten a head start with their 100% natural beetroot ketchup which they started creating three years ago.

The Foraging Fox was founded by Frankie Fox after having an abundance of apples and beetroot from her family’s crop. Shortly after, she enlisted friend and former colleague Desiree Parker to come on as co-founder. With a dedication to new ingredients and fresh thinking, the team spent the last three years perfecting their ketchup.

According to Parker, beets are naturally sweet. With the addition of apple, The Foraging Fox was able to lower the total added sugar content of their ketchups which is in line with their commitment to clean products. In fact, if you take a look at their label, you’ll find a list of ingredients you can actually pronounce like apples, red grape vinegar, golden granulated sugar, olive oil, sea salt, and of course, beetroot!

The Foraging Fox’s beetroot ketchups come in 3 versions: original, smoked and hot. The beets used in the smoked version are smoked with oak chips before they are processed while the hot version gets its kick primarily from horseradish.  

Aside from being natural, vegan-friendly, allergen-free, gluten-free, non-GMO, and free from high-fructose corn syrup, the beetroot ketchup is naturally nutrient packed. Beetroot is a superfood associated with an array of health benefits such as lowering blood pressure. Watch the episode above to learn more and stay tuned to the Artisan Food Finds series for more artisanal products!