How Musselman’s Apple Butter Fusions are Making Menu Staples More Exciting

The name apple butter is a bit deceiving as the beloved sauce has no butter in it at all. In fact, the only thing that apple butter and butter have in common is that they are both spreadable.

Apple butter, once an obscure option, has come into full fruition as a healthier alternative to butter. It has no dairy, fat or cholesterol.

But apple butter is so much more than a mere spread or condiment. 

About 15 years ago, Musselman’s apple butter, which is owned by Knouse Foods, was primarily being used only in that unimagined way.  

"Back then, the question became, what's a better way to use this product?” said Allie Canterbury, marketing manager of food service at Knouse Foods. 

Musselman's Apple Butter Fusions |   Foodable Network

Musselman's Apple Butter Fusions | Foodable Network

Although apple butter continues to dress the top of muffins, bagels, and toast as a delicious topping, Musselman's has also been showing operators how to incorporate this versatile ingredient with other flavors to enhance their menu items for years.

Musselman's Apple Butter is a great base flavor that complements a diverse array of others. 

With that in mind, Musselman’s recently launched a new innovative line of apple butter Fusions. These Fusions make it even easier for operators to get creative and are an easy way to elevate menu items from simple to signature. 

We have highlighted some of the Musselman's Apple Butter Fusions in the part one and part two of the video series above, but there are two other emerging Fusions flavors to highlight.

Horseradish was already a popular flavor pairing with the original Musselman's Apple Butter, so the company decided to roll out the Creamy Horseradish Fusion.

Horseradish also saw a spike this year in use by the top 100 chefs included in our Foodable Labs index. It has experienced a surge in popularity notably in the fast casual sector, especially on sandwiches at fast casual brands. 

The Creamy Horseradish Fusion offers an unexpected yet invigorating blast of flavors of apple notes and horseradish.

In the video above, Foodable Host Layla Harrison is joined by Culinarian Andy Tilis who shows her how this Fusion is a great addition to a roast beef sandwich. 

Musselman's Apple Butter Creamy Horseradish also is gluten-free, trans-fat free, has a clean label, and like all the Fusions, has multiple applications.  

"The creamy horseradish is really great with classic steak, prime rib, and roast beef sandwiches. I've seen people mix it into hummus and then also on tacos. You really can use these in many different ways, but those are food pairings that have been really popular," said Canterbury.  

The last and certainly not least Fusion of the Musselman's New Apple Butter line is the Salted Caramel.

This Fusion features a perfect pairing of sweetness with a savory flavor blend of apple and salted caramel.

Salted caramel is almost universally trending on chef menus. According to Foodable Labs data, salted caramel is in the top three of flavors for dessert.

Chef Andi and Foodable Host Layla using the Musselman’s Apple Butter Salted Caramel Fusion |   Foodable Network

Chef Andi and Foodable Host Layla using the Musselman’s Apple Butter Salted Caramel Fusion | Foodable Network

This gluten-free and trans-fat free Fusion has applications for dessert menu items, but also for foods you may not be expecting.  

"It goes great on waffles and pancakes, perfect over ice cream, and excellent with sweet potato fries. I've also seen some of our team members pairing the salted caramel with wings," said Canterbury.  

For breakfast, it's a great topping to replace maple syrup or butter. Chef Andi demonstrates above how perfect this Fusion is on the breakfast favorite waffles.  

It can even be used for baking as a fat replacement.

Want to learn more about Musselman's Apple Butter Fusions line? Don’t miss the part one and two of this three-part series or explore some of Musselman's Apple Butter recipes here.

Editor’s Note: This is a sponsored post.

Video Produced by:

Vanessa Rodriguez

Vanessa Rodriguez

Writer & Producer


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