How Rich's Helps Define Clean Label and Sustainability

Consumers are demanding authenticity.

Authenticity in their products, foods, brands, you name it.

On this episode of The Barron Report, Jen VanDewater, Vice President of Health and Authenticity at Rich Products Corporation, sits down with our host Paul Barron to discuss how a large company like Rich’s is addressing consumer concerns over clean labeling and authenticity when it boils down to the products they offer.

Listen above to learn more about this company’s sustainability and social efforts!


Show Notes:

  • 03:57 - Driving Factor Pushing Companies To Make Changes

  • 04:32 - Defining Clean Label

  • 06:47 - How Rich's Monitors The Market

  • 08:29 - Social Trends Monitoring

  • 10:47 - Trends In The Marketplace

  • 11:38 - Customer Portfolio Analysis

  • 13:06 - Verifying If Products have a Clean Label

  • 14:16 - How Rich's Looks at Data around Clean Label

  • 18:31 - Trends in Consumer Demand

  • 22:52 - Real Meaning of Sustainability

  • 26:08 - Rich's Sustainability Efforts

  • 28:22 - Operators Attitudes Towards Sustainability

 
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