Consumers are demanding authenticity.
Authenticity in their products, foods, brands, you name it.
On this episode of The Barron Report, Jen VanDewater, Vice President of Health and Authenticity at Rich Products Corporation, sits down with our host Paul Barron to discuss how a large company like Rich’s is addressing consumer concerns over clean labeling and authenticity when it boils down to the products they offer.
Listen above to learn more about this company’s sustainability and social efforts!
03:57 - Driving Factor Pushing Companies To Make Changes
04:32 - Defining Clean Label
06:47 - How Rich's Monitors The Market
08:29 - Social Trends Monitoring
10:47 - Trends In The Marketplace
11:38 - Customer Portfolio Analysis
13:06 - Verifying If Products have a Clean Label
14:16 - How Rich's Looks at Data around Clean Label
18:31 - Trends in Consumer Demand
22:52 - Real Meaning of Sustainability
26:08 - Rich's Sustainability Efforts
28:22 - Operators Attitudes Towards Sustainability