How The World's First OatMeals Cafe Has Reimagined The Use of The Traditional Grain

“I really believe that if you start your day with oatmeal you normally make better decisions throughout the rest of your day… So, this brand has a lot of legs in today’s world,” says Stephens.


On this episode of Emerging Brands, Samantha Stephens, chef and founder of OatMeals shares with Foodable the origins of her single-ingredient fast casual concept and how she built it from the ground up.

OatMeals is the world’s first oatmeal cafe located in Greenwich Village, a neighborhood in New York known for its brownstones buildings. Stephens believes her brand in very on-trend right now especially with the rise of the health movement and all the benefits and versatility that oats have to offer.

What sets this concept apart is the fact that not only it is a business concept that revolves around oats, but also the fact that it aims to evaluate the way traditional breakfast meals involving oats have been regarded for decades.

“So, it’s a build-your-own toppings bar. We’re sort of putting a non-traditional twist on old-fashioned oatmeals...,” says Stephens. “The more and more I ate oatmeal the more I realized it’s very similar to risotto or rice… You could really think about it as like a savory side dish. It’s so versatile! It sort of adapts well to any kind of topping you put on it…”

Stephens went on to explain how she experimented with the grain by adding parmesan cheese, cheddar cheese, truffle oil, goat cheese, eggs, and bacon. She offers savory oatmeals as well as the traditional breakfast and sweet oatmeal offerings.

Listen to the podcast above to learn about how Samantha Stephens gained the confidence to build this business, the challenges she faces when figuring out a reasonable price point for her menu items, and how her concept aims to stay relevant in the food world in terms of trends.

To learn more about the Shark Tank-backed concept—OatMeals— check out the The Barron Report Live video interview below!