On this episode of The Barron Report, Host Paul Barron speaks with Doug Radkey, strategist, consultant, speaker, author, Foodable contributor and founding partner of Key Restaurant Group. In this Skype interview, the two discuss some of the most influential decisions you will make for your restaurant.
Determining your vision, mission, culture, and value statements means understanding your goals.To be able to state them clearly will set your restaurant or any business up for success.
Radkey defines value as “the regard that something is held to deserve; the importance, worth, or usefulness of something.” For your restaurant or bar, it is a statement that informs not only your customers, but also your staff, about the business’ goals and what its core beliefs are.
Watch this video above for insights on the four-step process needed in order to guide your decision-making and help explain your restaurant’s intentions to customers.
8:44 - How Restaurants’ Value Statements Are Crossing Over Into Social Movements
11:21 - Communicating Value Statements Between Management and Staff
15:18 - Trends in Canadian Restaurant Markets
0:15 - Introducing Industry Expert, Doug Radkey & Thoughts on Building a Brand
1:39 - The Basis of Defining Your Restaurant’s Value Statements
5:18 - Defining the Difference Between Value, Mission, and Culture Statements