High-quality ingredients are the driving force motivating consumers to visit better-for-you concepts. Some of these concepts are highlighted in Foodable’s free Top 50 Sandwich Innovator guide and report.
To give you a sneak peek into one of the sandwich innovator concepts in the list, we decided to visit Which Wich and meet with its founder, Jeff Sinelli.
Sinelli founded the first Which Wich in Dallas in late 2003. Now, this brand can be found in its 500 locations in 40 states and 12 countries.
“I was looking for the next thing to do and I was eating a lot of sandwiches at the time… and I just realized I thought I could do it better,” said Sinelli.
One of Which Wich’s biggest differentiators is its customization capabilities in their ordering system. They encourage their customers to write their name on their orders and personalize their sandwiches by checking off what ingredients they want to be included right on the sandwich bag.
Which Wich is not Sinelli’s first venture.
Prior to this sandwich concept, Which Wich’s Chief Vibe Officer had developed dozens of successful independent restaurants, bars and nightclubs before deciding to focus on national concepts—like Genghis Grill, a Mongolian barbecue chain Sinelli had created in 1998, grew to 11 stores in 5 states, and sold in 2003.
Which Wich has been Sinelli’s most successful business venture and he attributes a large part of the concept’s popularity to its diversified menu.
“We have a full spectrum of things for anyone who eats sandwiches. I want the food to be craveable, unique, and things you can only get at Which Wich… I think quality is about the elevation of food and people together and that’s what we try to provide at Which Wich,” said Sinelli.
To learn about some of Sinelli’s favorite menu items check out the video above! And to learn the ranking score of this innovative sandwich restaurant and others, be sure to check out our free Top 50 Sandwich Innovator report! Want to listen all about the concept that was ranked No. 1? Be sure to check out The Barron Report’s latest episode with Hunter Pond founder of East Hampton!