Although cannabis was made legal in Canada last week, Instagram influencers are getting their cannabis-related content pulled down by the social media platform.
Apparently, the social platform isn't providing any reasoning for why these posts are being removed, instead, the user is getting a notice that says it violates their community guidelines.
Instagram's guidelines have "strict rules around cannabis portrayal that are intended to prohibit the facilitation of smoking weed. While you can post about weed-related content and advocate for marijuana, promoting the sale of the drug is against the rules," according to "CTV News" in Toronto.
Canadian Influencer Natalia Chiles posted on the platform with a cannabis teacup giveaway but the post was then taken down with no explanation.
It appears as though Instagram is struggling to review the content posted on the app because after Chiles spoke to a local news station, Instagram responded saying that removing the post was a mistake.
"Because of the borderless nature of our community, we try to enforce our policies as consistently as possible," said Alex Kucharski, an Instagram representative said in an email. "Our team processes millions of reports each week, and sometimes we get things wrong. We're sorry for the mistakes."
With that being said, it's no wonder that influencers and brands that are embracing the cannabis industry are unsure what's allowed to be posted and what isn't.
But since the cannabis boom is just starting in Canada, this is likely going to be an ongoing problem.
Will Instagram invest in more resources to handle the influx of cannabis-related posts?
The cannabis edible industry is expected to be worth $ 4.1 billion by 2022 in both Canada and the U.S. according to a recent report by Arcview Market Research.
Then there's the cannabis dining trend that is also gaining momentum. In areas in the U.S. where Cannabis isn't legal recreationally like New York City, CBD-infused food offerings have popped up on menus. On the west coast, Spring, a fine dining restaurant in LA has a menu dedicated to CBD-infused dishes.
The cannabis dining scene in Canada is about to explode and Instagram has become the platform for chefs and operators to show off their culinary masterpieces.
But if Instagram is deleting some of these posts by mistake, this could detour users from posting this type of content.
Read more about this challenge at "CTV News."
Learn how CBD is making an impact in the foodservice industry on this recent episode of The Barron Report below.