Foodable defines an emerging brand as a concept that finds itself at the beginning stages of development, whether it’s just launching or it’s working through the minutiae of scaling and expansion.
According to Foodable Labs, restaurant traffic overall has gone down 6.8 percent year over year, based on social media mentions of the top 1,000 chains, while emerging fast casual brands have seen an 8.2 percent increase in restaurant traffic.
Nasdaq claims that fast casual is a dying trend, but we believe this is just a shift in the trend.
Emerging brands can’t stay an emerging brand forever, eventually, they begin to scale and gain notoriety across the nation, if done right. National brands like Chipotle are simply seeing natural market forces.
They face greater competition as they continue to expand, as well as more challenges. Whereas an emerging brand is just beginning to build brand recognition. Emerging brands are more nimble when they’re smaller and face less scrutiny.
To learn more about what that exactly means for restaurants, be sure to watch the video above and download the Top 150 Emerging Brands Report.