It’s no secret large players like Blue Apron and HelloFresh are failing at becoming profitable.
For example, Blue Apron, the largest U.S.-based, meal-kit focused company, was forced to implement a company-wide realignment in October 2017 laying off about six percent of its employers after the company saw a drop in subscribers among other shortcomings. Today, the company closed in the New York Stock Exchange at $1.83— a very low number in comparison to the company’s $10 IPO price.
Although there is no profitability yet for those types of companies which solely focus on meal-kits, that hasn’t stopped grocers or even restaurant chains from jumping on board to compete.
Earlier this week, Foodable reported on Chick-fil-A’s latest plans to roll out meal-kits in August.
Watch the video above to learn about what might save this category from flopping!