Kellogg's Morningstar Farms Rolls Out New Plant-Based Protein Product for Operators

Morningstar Farms® Signature Protein Blend™ |  Kellogg

Morningstar Farms® Signature Protein Blend™ | Kellogg

The food-manufacturing company Kellogg has launched a brand new plant-based product packed with protein.

The Morningstar Farms® Signature Protein Blend™ is now available in two flavors- Tomato Basil & Mozzarella and Spicy Red Bean.

Morningstar Farms, which is the vegetarian division of Kellogg, created this ready-to-make plant-forward product so operators could serve a meatless protein to their guests quick.

More restaurants are implementing more vegetarian or vegan-friendly options as more consumers change their eating habits to include less meat.

These products especially appeal to eaters looking to make eco-friendly dining choices. Meat has a much bigger water footprint than grains, vegetable or beans. It takes more than 2,400 gallons of water to produce just 1 pound of meat, according to PETA.

With that in mind, plant-based consumption is up by 300 percent over the last year, according to Foodable Labs. 51 percent of chefs have added vegan menu items to their menus this year, which is a 31 percent increase from last year.

The Good Food Institute (GFI) has also released market data from Nielsen showing that the consumer demand for plant-based products is at an all-time high. The sales of this sector have recently exceeded $3.7 billion.

Sales in this sector are expected to climb as more vegan and plant-based products become readily available at retailers. Learn about the plant-based movement in the video below.

Morningstar Farm has emerged as a leader in this space. Besides offering culinary solutions to those in foodservice, the company has an array of veggie-focused products in its portfolio including multiple types of veggie burgers for sale at retailers across the country. In September, the company rolled out new Vegan BBQ Chik'N Nuggets.

"With more people embracing a plant-based diet and lifestyle, MorningStar Farms is committed to making food for all to enjoy," said Melissa Cash, senior director of brand marketing at Kellogg Company in a press release.