McCain® Foodservice is jumping on the craft beer bandwagon. The frozen food supplier has added onion rings battered in Brew City® IPA Beer to its expansive portfolio.
McCain® is taking this beloved appetizer to the next level by incorporating the consumers' recent craft beer obsession.
According to a recent press release by McCain, "craft beer has grown 16 percent compared to domestics and imports in the last four years."
The onion rings still offer that sweet onion flavor, but also has a hoppy flavor from the Brew City IPA beer.
McCain® is anticipating that this appetizer will help to increase check averages and recommend that the rings are served with dipping sauces, like chipotle ranch and orange marmalade.
McCain® is the largest manufacturer of the consumer favorite potatoes but is also known for their appetizers, vegetables, and dessert food products.
Is beer-infused food here to stay?
According to recent data from the market research firm IRI Worldwide, the sales volume of craft beer at retail stores increased by 1.7 percent so far in the first half of 2018.
Although we seeing growth in craft beer market, it's the craft beer industry's slowest rate in a while.
However, we are seeing more creative culinary innovations infused with craft beer, like beer cheese and pretzels, IPA hummus, beer sausages, and much more on menus across the country.
IPAs, known as India Pale Ales, in particular, were the most popular beers yet again last year. This style of beer is a pale ale but has more hops and higher alcohol content. Originally, it was created in England. But, American craft brewers and their unique IPAs have fueled the craft beer boom.
Are you serving beer-infused food at your restaurant?