Rising consumer demands and healthier diet trends are calling for more and more specialty products to fill the void in the market. One of the top trending diets, the ketogenic diet, currently ranks No. 4 on Foodable Labs’ “Top Diets by Social Mentions”.
Former college athlete and now KITU Life Founder, Jordan DeCicco, struggled to find a keto-approved healthy ready-to-drink (RTD) coffee option — so he created his own.
With millennial coffee consumption up 41% this year, according to Foodable Labs, it only makes sense that the world's first enhanced RTD coffee company is lead by millennials themselves: brothers Jordan, Jake, and Jim DeCicco.
On this episode of The Barron Report, Paul Barron discusses the specialty beverage market with Jordan and how he provided a solution to a gap in the specialty beverage market at such a young age.
Listen to this episode of The Barron Report to learn how this keto-approved beverage came to be, and for insights on how to build a brand as a young entrepreneur with little to no knowledge starting out.
16:25 - Facing a Knowledge Barrier: Managing a Brand Under the Age of 30
19:30 - Strategies on Breaking into the Specialty Food Category
24:39 - How to Tell What Your Company’s Worth Early On
26:32 - Being on Shark Tank: Catapulting the Brand
28:36 - What’s Next for KITU Life?
01:18 - Dorm Room Passion Project Turns into KITU Life Super Coffee
04:07 - The Booming Specialty Beverage Segment
05:46 - What Makes Super Coffee Keto Diet Approved?
07:14 - Challenges of Growing the Business as a Food Founder Under 30
08:37 - Growing into 30 Whole Foods Locations in 6 Months
11:29 - Launching & Co Packers: A Critical Point in a Brand’s Lifespan