Modern Market Launches its Own In-House Delivery Service

As third-party delivery services continue to increase fees and monthly pricing, the more restaurants are investing in developing their own internal delivery platforms.

The fast casual Modern Market is the latest restaurant to unveil its new in-house ordering & delivery platform.

With a focus on catering and larger orders, delivery will be free for orders of $50 or more and the system has a feature that allows a host to invite other participants to add their own individual order to a larger group order.

As we mentioned, Modern Market is one of many to buck the trend of partnering with third-party delivery apps.

Food delivery apps like Uber Eats, Postmates, seamless and DoorDash have become wildly popular in the last few years. These apps make up 40 percent of the 20 most-used apps. Uber Eats made $7.9 billion in gross in 2018, according to Uber's recent IPO prospectus.

These apps offer consumers multiple food options to pick from. Users don't even have to have a restaurant or type of cuisine in mind before using the app, making it a perfect option for the indecisive eater.

From a restaurant standpoint, these apps are an easy solution to the delivery problem. By partnering with a delivery app, you can offer your customers the convenience of delivery without investing in a team of drivers or an expensive platform to process these orders.

"Managing delivery in-house, however, can be difficult and costly too. Hiring drivers, scheduling, making sure orders are fulfilled on time and creating the software that helps tie all these dots together is a large undertaking and can lead to serious issues if executed poorly," writes "Restaurant Dive."

Even though the third-party services have made it easier for brands to offer delivery, they do cut significantly into profits.

As more restaurants partner with third-party delivery apps, the more these companies' can increase fees. Not to mention, a restaurant definitely loses some of the control of these orders. It's up to the third-party's delivery driver to get the food and bring it to the guest in the estimated time frame. So the service aspect and food quality are heavily dependent on the delivery provider, not the restaurant.

So it’s no wonder that more restaurants, like Panera Bread, are shifting away from these services and developing their own.

But as "Restaurant Dive" points out, Modern Market is taking a risk by going the in-house delivery route.

"Another danger that Modern Market will have to consider is whether eschewing popular apps like Uber Eats, which compile delivery offerings from multiple restaurants, will prevent it from being as competitive as possible," writes "Restaurant Dive"

Deciding to go with a third-party delivery or investing in an in-house platform isn't an easy decision.

Learn more about the restaurant’s in-house ordering & delivery platform in the video above!

"Managing delivery in-house, however, can be difficult and costly too. Hiring drivers, scheduling, making sure orders are fulfilled on time and creating the software that helps tie all these dots together is a large undertaking and can lead to serious issues if executed poorly," writes "Restaurant Dive."

Even though the third-party services have made it easier for brands to offer delivery, they do cut significantly into profits.

As more restaurants partner with third-party delivery apps, the more these companies' can increase fees. Not to mention, a restaurant definitely loses some of the control of these orders. It's up to the third-party's delivery driver to get the food and bring it to the guest in the estimated time frame. So the service aspect and food quality are heavily dependent on the delivery provider, not the restaurant.

So it’s no wonder that more restaurants, like Panera Bread, are shifting away from these services and developing their own.

But as "Restaurant Dive" points out, Modern Market is taking a risk by going the in-house delivery route.

"Another danger that Modern Market will have to consider is whether eschewing popular apps like Uber Eats, which compile delivery offerings from multiple restaurants, will prevent it from being as competitive as possible," writes "Restaurant Dive"

Deciding to go with a third-party delivery or investing in an in-house platform isn't an easy decision.

Learn more about the restaurant’s in-house ordering & delivery platform in the video above!

"Managing delivery in-house, however, can be difficult and costly too. Hiring drivers, scheduling, making sure orders are fulfilled on time and creating the software that helps tie all these dots together is a large undertaking and can lead to serious issues if executed poorly," writes "Restaurant Dive."

Even though the third-party services have made it easier for brands to offer delivery, they do cut significantly into profits.

As more restaurants partner with third-party delivery apps, the more these companies' can increase fees. Not to mention, a restaurant definitely loses some of the control of these orders. It's up to the third-party's delivery driver to get the food and bring it to the guest in the estimated time frame. So the service aspect and food quality are heavily dependent on the delivery provider, not the restaurant.

So it’s no wonder that more restaurants, like Panera Bread, are shifting away from these services and developing their own.

But as "Restaurant Dive" points out, Modern Market is taking a risk by going the in-house delivery route.

"Another danger that Modern Market will have to consider is whether eschewing popular apps like Uber Eats, which compile delivery offerings from multiple restaurants, will prevent it from being as competitive as possible," writes "Restaurant Dive"

Deciding to go with a third-party delivery or investing in an in-house platform isn't an easy decision.

Learn more about the restaurant’s in-house ordering & delivery platform in the video above!