Musselman’s is Taking Apple Butter to the Next Level with its New Fusions Line

Consumer tastes are constantly evolving. Today, guests are craving flavors that are exciting yet approachable. But they are also more discerning in their expectations that their dishes be made with clean ingredients.

With that in mind, at Foodable Network, we are consistently surveying products that cater to the consumer demand for both delicious and clean label foods.  

Apple butter remains a consumer favorite and Musselman’s Apple Butter is a leader in the category.

But Musselman’s isn't complacent in its success, choosing to take its apple butter to the next level. The company is shaking up the marketplace with the launch of a foodservice line of Fusions featuring on-trend flavors that have been blended with apple butter by chefs for years.  

Musselman’s Apple Butter Fusions Line |   Foodable Network

Musselman’s Apple Butter Fusions Line | Foodable Network

Musselman’s is Turning Simple to Signature 

“We wanted to make sure we were pairing apple butter with not only things that work well with it, but also with flavors that are on an upswing,” said Bob Fisher, vice president of marketing, Knouse Foods, the parent company of Musselman’s. “These items have a tremendous amount of flexibility and a wide range of uses. Far more than I think we anticipated when we first developed the idea for the product line.” 

Musselman’s launched the line to offer a solution for operators who are looking to pique the palate of millennial diners in the QSR/fast casual and family dining sectors. 

“What we love about the Fusions brand is it brings apple butter to the masses. It's making apple butter a younger, more vibrant, more exciting, and unique category than before. It’s our way of expanding apple butter into a segment that is far more engaging,” said Allie Canterbury, marketing manager of food service, Knouse Foods.

Not to mention, the Fusions’ squeezable bottles make them easy to use and cook with.

Like Fisher said Musselman’s selected its six Fusion flavors because they are flavors that consumer can’t seem to get enough of. 

In the video above, Foodable Host Layla Harrison is joined by Culinarian Andy Tilis where they discuss Musselman’s iconic Apple Butter and two of the new Fusion flavors.

One of Musselman’s new Fusions flavor they taste test is the Mango Habanero.

Musselman's Apple Butter Dijon Mustard and Mango Habanero Fusions |   Foodable Network

Musselman's Apple Butter Dijon Mustard and Mango Habanero Fusions | Foodable Network

In a recent Foodable Labs report on flavor trends, habanero ascended jalapeño as the most used pepper by chefs over the last year. As far as mango is concerned, it is one of the top two fruit infusions on chef’s menus today, according to recent Foodable Labs data.  

The Mango Habanero is vegan, gluten-free, and fat-free. It’s a triple threat of flavor with the tastes of apple, mango, and habanero all in one. It’s sweet yet spicy profile makes it perfect to pair with fish, especially salmon or cod. 

In the video above, Andi uses the Mango Habanero to glaze a cod to give the fish an extra burst of flavor. But she also demonstrates how the Fusion can be used as a dipping sauce for sides like sweet potatoes.   

It’s also popular as a savory sauce added to wings, sliders, chicken strips, nuggets and much more. See what other proteins and sides this Fusion pairs well with in the video above.

The other flavor highlighted above in the tasting video is the Musselman’s Dijon Mustard Apple Butter Fusion. This flavor, which is also vegan and gluten-free, offers a sweet base saturated with the spicy and tangy taste of Dijon mustard. 

“It takes an ordinary sandwich and makes it so much more,” said Fisher.

This Fusion isn’t only a great spread for sandwiches, but can also create an elevated taste experience for classics such as burgers, paninis, sliders, and of course, on soft pretzels. 

Stay tuned for our part-two video coming soon that showcases other new exciting Musselman’s Apple Butter Fusion Flavors that turn the ordinary to “oh wow.”

Editor’s Note: This is a sponsored post.

Video Produced by:

Vanessa Rodriguez

Vanessa Rodriguez

Writer & Producer


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