Firehouse Subs CEO Don Fox — The Importance of Community-Focused Brands

In this episode of On Foodable, brought to you by the Foodable Network, we are joined by Firehouse Subs CEO Don Fox to talk about brand involvement with local communities. Firehouse Subs is a great example of this because of the chain’s heavy involvement with firehouses throughout the nation, as well as the brand’s 10-year-old Public Safety Foundation, which provides life-saving equipment to public safety officials, be it firefighters, policemen, you name it.

Watch the full episode to explore how Firehouse Subs uses community efforts to better connect with its franchisees and its community, key advice to what makes a community-driven initiative successful, and how this involvement has affected consumer perception of the Firehouse Subs brand.