PepsiCo sees a lot of potential in the better-for-you snack market.
The company's Hello Goodness vending brand is performing so well vending machines, that PepsiCo is expanding the line online.
These Vending machines featuring better-for-you snacks made more revenue. With the inclusion of Hello Goodness products, the vending machines saw a 59 percent boost in sales.
Hello Goodness products appeal to health-conscious consumers. The snacks are baked, have lower fat content, and often contain whole grains.
PepsiCo is pairing the healthy eating snack movement with consumers' love for online shopping.
In September of 2017, PepsiCo started selling Hello Goodness on Amazon and the test performed 45 percent better than similar campaigns by the food, snack, and beverage corporation.
"As a result, our e-commerce business is now approximately $1 billion in annualized retail sales, and we are well-positioned to capitalize on what is sure to be a dynamic future in this space," said Indra Nooyi, PepsiCo CEO said on an earnings call in February.
The Hello Goodness products are also available via to Amazon customers who like to use the Amazon Subscribe and Save function.
PepsiCo isn't only using e-commerce websites to sell more Hello Goodness products online, the company is also collecting data from the online sales to see what products perform the best.
"PepsiCo's latest test is selling boxes filled with 30 products from its Hello Goodness lineup such as Baked Ruffles and Simply Cheetos Puffs. The company plans to use the platform as a lab to see how products are resonating with consumers. They can sample new products and track whether sales of items included in the box increase," writes "CNBC."
The company is also considering offering a Hello Goodness subscription box.
Read more about PepsiCo's Hello Goodness brand at "CNBC."