Data around food influencers show that plant-based diets are trending
The consumer shift to vegan diets is causing restaurants to create more plant-based dishes
The Plant-based movement is in full swing. Plant-based consumption is up 300% over just the last year and restaurants are starting to take notice.
According to Foodable Labs, this year, 51% of chefs have added vegan menu items to their menus, up 31% from last year. These plant-based concepts have increased traffic a whopping 13% year over year in a market where overall restaurant counts are down.
So what’s the big deal? Meat is not going to disappear, right?? While data cannot say just yet, we do see engagement with plant-based content growing across the board.
According to Foodable Labs, conversations among food influencers are showing a 78.4% increase in plant-based topics over the last year, indicating a very clear culture shift.
Big companies like Walmart are jumping on the trend, asking their suppliers for more healthy and plant-based products like alternative proteins. CEO of alternative protein company Beyond Meat, Ethan Brown says he’s noticed the shift, too.
“We’ve gone from pushing and really trying to convince to now just being in response mode where the consumer is now driving the ship, so to speak, and steering the ship and we are just trying to keep up,” Brown explains.
HipCityVeg CEO Nicole Marquis adds that winning with this new brand of customer is more than simply giving them what they want.
“It’s no longer really about like interruptive marketing and manipulating someone's purchasing choices, it’s really about communicating who we are, what we do, what we believe in,” she says. “I think the driving force is definitely shared value.”
Foodable Labs also shows that plant-based meal delivery has a major gap in the market with 62.7% of food influencers looking for more plant-based delivery options.
Foodable expects plant-based diets and Vegan diets to continue to grow over the next year. Stay tuned to Foodable Network for the latest in plant-based news and trends and comment and share to join the conversation!