Starting in Los Angeles from Feb. 25 through March 3, Resy will be offering reservations at 10 to 15 restaurants that will be serving lucky diners a special menu specifically for this week. This menu will feature new dishes prepared by the restaurant's chef and dishes already on the menu.
This week is catering to those foodies who want a unique culinary experience with more of a chef connection.
“We wanted people to experience what it feels like to be an insider and a regular at these restaurants,” said Victoria Vaynberg, Resy's CMO. “It’s about bringing this closer connection between the restaurants and the diners. The idea is to capture this research, development and testing phase—having these off-menu items that you can access for one week only.”
All of these cities are full of foodies willing to invest to get a next level dining experience.
“People are willing to pay and spend their disposable income on an experience, but those experiences have to be worthwhile,” said Vaynberg. “They really have to be a value add, and have to feel special. You don’t want to leave something feeling otherwise.”
Capital One, which launched its restaurant-focused points card Savor at the end of 2017, is partnering with Resy strategically.
Capital One cardmembers will be getting early access to book reservations during these Off Menu Weeks.
Learn more about the new restaurant week at "Ad Week" now.
We recently spoke with Stephanie Cohen, head of sales for Resy to see how the CRM platform sets itself apart from others on the market from an operator standpoint. Check out the video below to learn more how Resy is helping to streamline restaurant operations.