According to a new report by Sensor Tower, Apple’s App Store generated almost twice as much revenue as Google Play in the first half of 2018. That’s $22.6 billion in worldwide gross app revenue on the App Store versus $11.8 billion for Google Play.
This is on trend, as Apple has been pulling in more dollars via apps than Google for years due to a number of factors, according to TechCrunch– including the fact that Android users historically have spent less on apps than iOS users, as well as the fact that there are other Android app stores consumer can shop– like the Amazon Appstore or Samsung Store, for example. In addition, Google Play is not available in China, but Apple’s App Store is.
Either way, these new figures indicate that consumer spending is up this year with iOS spending increasing by 26.8 percent and Google Play up 29.7 percent.
TechCrunch points to subscription-based apps for this growth. In 2017, these apps helped boost app revenue by 77 percent to reach $781 million, according to an earlier study. Netflix was 2017’s top non-game app by revenue, and recently became ranked as the top (non-game) app of all-time by worldwide consumer spending, according to App Annie’s App Store retrospective.
Many of the other all-time top apps following Netflix were also subscription-based, including Spotify (#2), Pandora (#3), Tencent Video (#4), and Tinder (#5). Netflix is again the top non-game app by consumer spending in the first half of 2018, notes Sensor Tower.
Game spending, however, continues to account for a huge chunk of revenue and could be a potential opportunity for restaurants.
Read more about this new data at TechCrunch.