The British airline Virgin Atlantic will now be serving Aviation American Gin in its clubhouses and onboard its flights.
The gin has caught the attention of actor, comedian and film producer Ryan Reynolds, who invested in the company for an undisclosed stake in February.
In a comical video, Reynolds teams up with Sir Richard Branson to announce that the gin will now be available on Virgin flights.
In the ad, Reynolds jokingly says that the two companies will merge and be called "Aviavirgination." Branson corrects him by saying, "actually, Ryan, this is more of a partnership announcement."
Since purchasing ownership interest, Reynolds has emerged as the face of the brand.
"I've tried every gin on the planet and Aviation is, hands down, the best. Also, I don't recommend trying every gin on the planet. Stick with this one, said Ryan Reynolds, Owner, Aviation American Gin, according to the company's website.
Andrew Chrisomalis, CEO of Aviation Gin’s parent company Davos Brands said that Reynolds will be involved in the “entire creative process for Aviation, including Aviation’s marketing and strategy."
Davos Brands also owns Astral Tequila, Sombra Mezcal, and Tyku Sake.
Apparently, the marketing initiatives involving Reynolds have paid off.
According to Foodable Labs data, Aviation Gin tops the category this summer as the most loved Gin in America, with a 93.4 score in overall sentiment.
Reynolds is one of the many celebrities to team up with alcohol brands. George Clooney's tequila business was sold to Diageo last year for $700 million. Jon Bon Jovi co-owns the winery Hampton Water.
Read more about Aviation Gin at "CNBC."
Speaking of gin, want some cocktail recipes featuring this spirit? Check out the video below to see Foodable’s resident master mixologist, Oscar Castaneda, demonstrates a few craft cocktail recipes featuring American-made spirits!