Seafood and its Rising Consumption by Millennials

High Liner Foods

High Liner Foods

Today's foodie is looking for more than just a tasty meal, they are health-conscious and want proteins that are nutritious.

Besides being concerned about the nutritional benefits of their food choices, they want to know where the protein is being sourced. Menu items that have been hyper-locally sourced have become particularly popular.

Consumers, especially millennials, are asking about their food before they eat it. They are acutely aware of the impact we now have on our environment, which is causing the sustain movement to build momentum.

Currently, the millennial generation has the greatest buying power in the market. There are more millennials working and earning a living than any other age group. According to data from Kantar Futures, 49 percent of foodies are millennials.

This group is driving the food trends and what do millennials want?

More seafood.

According to our Foodable Labs data, social mentions by brand advocates on seafood menu items are up by 18.4 percent since last July. The overall seafood Sentiment is up 2.4 points from the same time last year.

We have tracked 318,630 total seafood conversations by brand advocates on social over the past year.

High Liner Foods

High Liner Foods

High Liner Foods

High Liner Foods

Seafood is up 41 percent in consumer social media mentions year over year. Specifically, the leading demographic in seafood consumption are women from the ages of 25-34 in California, Florida, New York, Illinois, and Washington.

With that in mind, we are seeing restaurant operators across the country add more seafood-focused dishes to their menus. 42.3 percent of our Top 100 Chefs have increased their inclusion of seafood on their menus since last July.

Where to Source Seafood?

High Liner Foods is the leading processor and marketer of value-added frozen seafood in North America due to its responsibly sourced frozen seafood products, including whole fillets, loins, tails or portions.

High Liner Foods offers a broad portfolio of quality products like its Cod, Haddock, Atlantic Salmon scallops and shrimp– both unprocessed and value added. This foodservice brand also prides itself on developing the best practice improvements in wild fisheries and aquaculture to ensure that oceans are healthy and remain that way for future generations.

High Liner Foods

High Liner Foods

High Liner has been on a mission to protect our oceans since making a sustainability commitment in late 2010.

“As the leading North American, value-added, frozen seafood company, High Liner Foods feels a profound responsibility to our oceans and our planet. It is critical for our future that we manage our fisheries responsibly,” writes High Liner on its website. “We have all heard about the challenges facing the health of our oceans and the decline of some fish stocks. When it comes to seafood, sustainable fishing practices means the product you are buying has been caught in a manner that ensures the long-term viability of our environment and oceans.”

Ready to incorporate more sustainable seafood, but need some menu inspiration?

High Liner has delicious recipes to help spice up your menu, like the Tropical Lettuce Wraps with Grilled Pollock; the Cream of Wheat Crusted Haddock Tacos with Cabbage Slaw & Slammin' Sriracha Crema; or the Mojito Inspired Cuban Style Shrimp Ceviche.

Stay tuned for our upcoming piece on the best seafood dishes to add to your fall menu.