Facebook's Political Rule Uses Keywords to Block Ads for Bush's Beans

Facebook's Political Rule Uses Keywords to Block Ads for Bush's Beans

Facebook has come under fire lately for many reasons: privacy issues, political responsibility, and the dissemination of “fake news.”

In an effort to offset some of these issues, the social media platform launched a new initiative to increase transparency around who is paying to promote political ideas, according to Bloomberg. Under the new rule, advertisers are required to verify their identities through a time-consuming process or risk their ad being tagged and blocked for pushing a political narrative without attribution.

Read More

The New Ways Food and Beverage Companies are Using AI

The New Ways Food and Beverage Companies are Using AI

With consumers constantly demanding more for less, our industry is always looking for new ways to satisfy customers while keeping costs low. Sometimes, that demand can be a tall order for us humans, so companies are turning to Artificial Intelligence (AI) to hack logistics, customer experience and other aspects of business to keep themselves in the green.

But how can companies industrialize their businesses in an era where consumers are trending towards more artisanal and hand-crafted experiences?

Well, first consider that even those “hand-crafted” experiences are often orchestrated by a number of automated processes which move the product from production to testing, to packaging, to shipping, before even coming in contact with the consumer. According to VentureBeat, the challenge historically has been that machines doing this work are fixed in a certain may, meaning if the machine runs out of product or something doesn’t meet the exact standard required for the machine to run the way it’s meant to, it just won’t run, requiring a stop and manual fix.

Read More

Yext is Driving Restaurant Discovery and Online Orders

Yext is Driving Restaurant Discovery and Online Orders

It’s no secret we live in a very competitive restaurant environment.

Not only do we have more cuisine options, but we have more brick-and-mortars that offer different atmospheres and experiences than ever before.

There’s also the increasing shift towards online ordering and food delivery by consumers with a fast-paced lifestyle who are looking for convenience and speed.

Needless to say, restaurant visits have been declining year over year and it’s more important than ever to capitalize on the few opportunities available to amp foot traffic to your restaurants.

So how can restaurants maximize visibility in such a saturated environment?

Read More