These days it seems like every brand is dipping its toes into the world of Augmented Reality, or “AR” for short.
And, for good reason.
You are probably wondering why we are even talking about a technology that seems so disconnected with the restaurant and hospitality industry. Truth is the possibilities are endless when it comes to creating the illusion that virtual objects are part of our physical world as the technology slowly weaves itself into the thread that is our everyday lives.
Brands that recognize this and develop creative marketing campaigns around AR could really benefit when looking for a boost in exposure or even sales.
Most of us got our first taste of AR through Snapchat or Instagram’s face-scanning filters. Others experienced it through the Pokemon Go craze. Some restaurants were actually able to capitalize on the trend while it was hot, with some places seeing an 82 percent increase in weekly restaurant foot traffic and 63 percent increase in weekly sales if the business was located near a “Pokestop,” according to POS platform Revel systems.Read More