Albertsons Will Launch a Digital Marketplace To Better Compete with Amazon

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Shoppers are oftentimes choosing to buy local or start-up brands as opposed to household or national names. Amazon, for example, was able to get ahead at identifying well-performing smaller brands through the Whole Foods acquisition. Some grocers are taking notice.

This is part of the reason why Albertsons decided to launch a digital marketplace for smaller brands.

“The effort comes as retailers more and more are looking to data to help guide their buying decisions,” as reported by “CNBC.”

By having a centralized point where products are easy to find, track and hard data can be collected to determine which brands are performing best it will not only benefit consumers but grocers and smaller brands alike.

“Armed with data from the marketplace, brands can make their case for shelf space in Albertsons' stores, according to “CNBC.” “On the flip side, the data Albertsons has access to through its efforts will help it better understand its customers.”

Vendors who can handle their own shipments will be the first ones able to participate in the marketplace. There’s a possibility that in the future Albertsons may jump in and aid vendors with shipment responsibilities.

This initiative comes after the grocer launched Albertsons Performance Media, “a digital media capability that provides brands the opportunity to use proprietary shopper data to drive sales across Albertsons Companies’ network of more than 2,300 stores in 35 states,” as described in a company press release.

Will Albertson be able to compete with Amazon through their efforts? Looks like they are on the right path to be a strong contender.

To learn more, read “CNBC.”

 

 

Leonardo DiCaprio Backs This Plant-Based Meat Company

Earlier this month, Foodable reported on how two plant-based meat start-ups, Beyond Meat and Impossible Foods, are faring in the race to be first to market. Now, let’s talk about brand recognition.

It looks like the Los Angeles-based brand, Beyond Meat, got a boost from Hollywood actor and passionate environmentalist, Leonardo DiCaprio. The Academy Award winner has invested in the meatless company.

"Livestock production is a major contributor to carbon emissions. Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate," said DiCaprio in a statement.

Not only is the actor adding Beyond Meat to his ever-growing portfolio of environmental grants awarded through his foundation, but he is also becoming an advocate for the company’s mission.

"I am thrilled to officially welcome Leonardo DiCaprio to the Beyond Meat family," said Ethan Brown, CEO of Beyond Meat in a press release. "His investment and role as an advocate reflects a shared vision that meat made directly from plants, like our Beyond Burger, has enormous benefits for human health, the climate, natural resources, and animal welfare…”

DiCaprio’s financial backing and support could not have come at a better time for the company. Not only does this elevate Beyond Meat’s profile overall, but now, with its recent distribution deals, people are going to see a whole lot more of Beyond Burgers.

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Thanks to the many distribution points from recent partner, Sysco, the plant-based meat will be available at participating restaurants, schools, hospitals and other outlets.

It also expanded from Whole Foods Market to over 2,000 stores and landed in the meat case aisle at two of the country’s biggest grocery chains: Kroger and Albertsons.

Besides being sold at grocery stores across the country, the brand is available at the fast casual chains Veggie Grill and all BurgerFi stores. Most recently, it is also being offered at all eight stores of Chicago-based, better-burger brand Epic Burger.

“Leo is serious about climate change,” said Ethan Brown, CEO of Beyond Meat, to “Fortune.” “...this is not a celebrity deal. He is someone who genuinely believes in what we’re doing and wants to help grow it.”

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Albertsons Acquires Meal Kit Company Plated

Albertsons Acquires Meal Kit Company Plated

Move over Blue Apron, one of the meal kit company’s biggest competitors Plated is now making headlines.

One of the largest grocery store companies in the nation, Albertsons has announced that it is buying Plated for an undisclosed price.

While the meal kit industry as a whole has seen some impressive growth that is expected to continue, Blue Apron’s recent IPO has been perceived as “lukewarm.”

Plated, along with Hello Fresh, are the other meal kit companies gaining traction in the market.

Even Kraft is jumping on the meal kit bandwagon. The company has just partnered with Oprah on a meal program that will be available soon in brick and mortar retail stores.

But after Amazon’s acquisition of Whole Foods, the pressure on food companies to offer consumers more on-demand food options has drastically increased.

“Today’s consumer is looking for a variety of personalized shopping alternatives, and this transaction is the latest example of Albertsons Cos. meeting our customers wherever and however they like to shop,” said Bob Miller, chairman and CEO of Albertsons Companies in a press release. “With Plated, we’ve found a partner who shares our commitment to delicious, affordable food; superior technology and innovation; and world class customer service. Plated knows its customers better than anyone, and together we will accelerate our ability to serve them. We are excited to offer our customers more online options and fresh, quality ingredients along with distinctive recipes at their doorstep or through traditional shopping trips.”

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