AmazonFresh Partners With eMeals to Offer Affordable Meal Kits


Every time a company can provide choices and time saving solutions to its customers at a competitive price, it’s a win!

This is why this digital, meal-planning solutions company focused in providing easy-to-make recipes to everyday consumers, eMeals, is proving to be a competitive, emerging player in the meal kit market category.

Unlike BlueApron and other meal-kit services, eMeals does not pre-portion, package the recipe ingredients, but instead partners up with existing grocery stores and food delivery companies to provide affordable meal kits.

This week the economic meal-kit company announced AmazonFresh will be joining Walmart Grocery, Kroger ClickList, and Instacart as part of eMeals’ team of fulfillment partners to assist in grocery delivery and pickup services.

Certain fulfillment companies have partnerships with specific stores depending on the city they serve. For example, Instacart delivers groceries in Hollywood, Fla. from the following stores choises: Publix, Whole Foods Market, Costco, CVS, PetCo, ABC Fine Wine & Spirits and Sur La Table.

“Meal kits and online grocery programs are reshaping the grocery market, and we are the first company to combine those two trends,” said eMeals CEO Forrest Collier. “Adding AmazonFresh to our fulfillment lineup expands our reach to most of the top players in online grocery and advances our mission of giving customers more choice, flexibility and affordability than any other meal kit service.”

How eMeals it works:


After a meal plan is chosen each week (there are over 100 recipes to choose from weekly in the eMeals website or mobile app), a shopping list is generated automatically.

Subscribers to eMeals have the choice of picking-up the groceries themselves or opt to have their list integrated with existing grocery programs and have them delivered or ready for curbside pickup.

The service provides step-by-step recipes to help the home cook churn out daily meals depending on prefered diets.

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What Do We Call Whole Foods Now? Affordable? Inc. slashed prices at Whole Foods Market stores on Monday, with some items seeing cuts up to 43 percent.

Items like organic Fuji apples and organic rotisserie chicken were accompanied by orange signs showing the old price, the new price, and text reading “More to come...”

In total, over 400 items have seen price cuts.


According to "Bloomberg," prices on whole trade organic bananas fell 30 percent, responsibly farmed tilapia fell 33 percent, and organic Fuji apples fell 43 percent. 

Since Amazon won the antitrust approval by the FTC last week, the e-commerce giant has made some big announcements about both of the the companies’ futures. 

Soon, Whole Foods’ healthy and high-quality private label products will be available through, AmazonFresh, Prime Pantry, and Prime Now. Amazon lockers will be available in select Whole Foods Market stores where customers will be able to pick up products shipped from


In addition, Amazon Prime is becoming Whole Foods Market’s customer rewards program, meaning Prime members can expect special savings and other in-store benefits.

Stay tuned for more on this and other industry news from Foodable!


Watch Out Blue Apron, Amazon Meal Kits Are Already Here

Watch Out Blue Apron, Amazon Meal Kits Are Already Here

Amazon's recent announcement that it would be acquiring Whole Foods isn't the only move by the tech company making Blue Apron nervous.

It turns out that meal kits on Amazon Fresh already exist and there were 17 different recipes available earlier this week. However, Amazon pulled the listing on Tuesday morning.

The meal kits are priced from $16-20 for two and some of the current options include Tacos al Pastor with Pork, Roasted Cod with Cannellini Bean Ragout & Pesto, Veggie Burger with Harissa Aioli and Smoked Eggplant, and the Steak Au Poivre with Parmesan Fries and Snap Peas.

Amazon said that meal kit has a “easy-to-follow, chef-designed recipe” that “includes perfectly portioned fresh ingredients.”

"GeekWire" was the first to report the story. The tech website interviewed a 34-year-old in Seattle who tried the kit after it showed up in his search results on Amazon Fresh about a week ago. 

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Now Opened: Amazon’s Drive-Up Grocery Stores Hit Seattle

Now Opened: Amazon’s Drive-Up Grocery Stores Hit Seattle

Amazon's new pick-up service allows Prime members to collect online orders in their own car. Customers can order groceries online at home or on-the-go and later pick it up at a physical location, thus doing away with those inconvenient shipping fees and long wait times. After placing your order online, you will have the option of where and when you’d like to pick up your merchandise within a two-hour time frame.

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Amazon Tests Restaurant Takeout and Delivery

Screenshot of Amazon's Takeout & Delivery Page  | Amazon 

Screenshot of Amazon's Takeout & Delivery Page | Amazon 

There have been rumblings all over the media that amazon has been planning to launch restaurant take out and delivery services. Well, the e-commerce company has started to test these services in Seattle. Over 20 restaurants offer delivery and 100 restaurants are available for pick up on Amazon. The customer can order directly from Amazon, without having to bounce to the restaurant's website to see menu items and descriptions. Users can also see average wait time for the delivery.

This service is similar to their recent service launched, Amazon's Fresh, which offers the same-day delivery of groceries, toys, electronics and other items. Do you think Amazon will become the front runner for food delivery and takeout? Read More