Today’s foodie has more restaurants to pick from than ever.
With innovative fast casuals and elevated casual dining restaurants popping up across the country, quick-serve establishments are being forced to rebrand and adapt to keep consumer attention.
For any restaurant to keep up in this competitive digital space, their marketers have to think outside the box. While traditional print marketing may be still relative, the consumer’s everyday experience is now a virtual one.
Every restaurant brand is trying to catch the attention of this elusive, distracted consumer, but some brands do this better than others. QSR chains, especially those who have been around for a while, understand that marketing can make or break a brand.
We decided to take a closer look at the top three QSR brands on Foodable’s most recent National Top 25 Restaurants list to see how these ultimate marketing masters stay above the competition.
Starbucks is King
This coffee-focused QSR landed at No. 1 on the 2017 mid-year National Top 25 Restaurants ranking.
What’s this brand’s secret recipe? Is it the creative limited-time beverages like the Unicorn Frappuccino that end up going viral? Is it the wildly popular mobile app? It’s a mixture of both of these things.Read More