A Chef Named Sheff Takes Sonoran Cuisine to the Next Level

A Chef Named Sheff Takes Sonoran Cuisine to the Next Level

Arizona on the whole is ground zero for a style of Mexican cooking heavily influenced by its neighbor to the south, the Mexican state of Sonora. It was this rich culinary tradition that greeted Adam Sheff when he arrived in Scottsdale as the new chef of the Andaz Scottsdale Resort, one of many hotels in Hyatt’s luxury boutique division.

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Arizona's Growing Asian Food Scene


According to research undertaken by the Euromonitor firm, Asian cuisine has become one of the most popular cuisines around the world and Arizona is one of the states leading the nation in developing a major Asian food presence.   The state has welcomed in a number of new Asian and Asian-style restaurants just this year and the Chinese Restaurant Association of Arizona has claimed that among the 8,000 restaurants in Arizona, over 1,000 of them are Asian.

Experts attribute this growth due to globalization that has enabled consumers to travel the world with ease, resulting in a change in demand for a wider variety of food.  The growing "foodie culture" has also impacted this sector as it has introduced consumers to both fusion cuisine and a number of innovative dishes, pushing the boundaries of what was once considered a "typical" meal.  Read More 

Someburros Rebrands to Take on Competitors

Someburros' New Menu Design |  Facebook

Someburros' New Menu Design | Facebook

Mexican chain Someburros, which operates six locations in the Tempe area, has recently undergone a total rebranding of their concept to bring their image up-to-date.  In a process that took over eight months of researching consumer habits, Someburros introduced a number of new changes to their chains involving new interior and exterior design, logos, menus, and to-go packaging. 

Someburros president Tim Vasquez claims that these changes were meant not just to bring the chain closer in line with their competitors but also to improve the overall guest experience, working to satisfy current customers along with attracting new ones.  Vasquez hopes that these changes will allow Someburros to remain relevant in an ever-evolving market. 

Learn more about Someburros rebranding efforts here

Arizona Predicted to Lead Restaurant Industry in Growth

Arizona skyline

A report from the National Restaurant Association (NRA) predicts that Arizona will lead the country in restaurant growth for 2015 and will continue this growth for the next ten years.  Calculating factors such as industry employment numbers, disposable personal income and state population, the NRA predicts that Arizona will add up to 65,000 new food industry jobs.

For some, Arizona’s growth doesn’t come as a surprise.  The state has an incredibly favorable environment for opening a restaurant, such as lower taxes and fewer labor restrictions, which makes starting a business relatively easy.  Events such as the Super Bowl and MLB’s Spring Training have also helped to generate business for the state. 

Learn more about Arizona’s growing restaurant industry here

Dinner Lab Arrives in Phoenix

Dinner Lab Menu  | Facebook

Dinner Lab Menu | Facebook

With a presence in 26 cities across the country, New Orleans based Dinner Lab is set to arrive in Phoenix in April.  Dinner Lab is known best for hosting a series of pop up meals in a number of nontraditional venues.  Menus and locations are never repeated and the multi-course meals are specially created by a select group of local chefs who seek to give diners a truly unique culinary experience. 

New to Phoenix, Dinner Lab plans to host monthly offerings to its members, featuring a communal dining format meant to foster interaction and to strengthen the local foodie community.  Alongside offering truly unique dining experiences, Dinner Lab also seeks to develop local culinary talent and guests are able to rate their meals and give chefs critical feedback crucial to their culinary development.   

While the exact location will only be released the day before the dinner, buzz about Dinner Lab’s arrival is already at a high within Phoenix’s local community. 

Learn more about Dinner Lab’s move to Phoenix here