Millennial or Bust: How DC Craft Brewers Stay Competitive in a Crowded Market

Millennial or Bust: How DC Craft Brewers Stay Competitive in a Crowded Market

By Marley McKenzie, Foodable Contributor

Washington, DC is our Nation’s Capitol, but it is quickly turning itself into a craft beer capitol as well. This small city is only ten square miles, and yet those tiny miles manage to contain a swarm of brand spanking new breweries, all competing to win the hearts and minds of DC’s notoriously young and fickle residents.

DC was not historically a brew town, partially due to pint laws. Until 2014, breweries could not sell full pints in their tasting rooms. The repeal of the law led to a boom (and bust) in DC breweries. While three new breweries have opened up in the last two years, casualties such as the closure of Chocolate City Brewing are inevitable. The battle wages on as brewers compete to corner the market on one of DC’s key demographics: the millennials.

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