During the holidays your bar just might be the busiest it will be all year. If you’re looking for a unique way to attract newcomers, Gen Z and millennials, and your regulars why not recreate your space as a pop-up?
Miracle Pop-Up is a Christmas concept that takes over bars across the country to create Christmas-themed bars. With different bar owners, Miracle Pop-Up provides a unique experience for guests each year from November to December. Everything from the bar menu to the decor receives a complete makeover.
The concept first started in 2014, when owner Greg Boehm transformed an unfinished bar in NYC into a pop-up bar serving holiday-themed drinks with outrageous Christmas decorations. Crowds quickly began to swarm the location leaving bar owners asking how they could recreate the same thing. By 2016, the concept became a worldwide phenomenon with pop-ups in Greece, Montreal and Paris.
Currently, Miracle Pop-Up has 94 locations this year, including their newest concept, Sippin’ Santa. Sippin’ Santa is a bar takeover specifically for tiki bars in partnership with tiki-connoisseur Jeff “Beachbum” Berry.
The creative cocktail menu has a variety of drinks like the “Christmapolitan Vodka” made with elderflower, dry vermouth, spiced cranberry sauce, rosemary, lime, and absinthe mist. Or the “Grinch Grog” made with blanco tequila, herbal liqueur, pine, pear, lemon juice, and Grinch syrup.
“It’s capturing a little bit of forgotten magic from your childhood and your family memories,” Miracle Pop-Up’s bar manager, Joanne Spiegel, explains to “Thrillist.” “[You’ll experience] the magic of great cocktails in fun vessels, holiday music, and all the decor and twinkling lights. It’s a great way to socialize.”
For more on Miracle Pop-Up, the holiday-themed cocktails, and which bars are participating watch the video above and read more at “Thrillist.”