With Beef Production Projected to Increase; Marketers Go After Millennials

With Beef Production Projected to Increase; Marketers Go After Millennials

“Beef. It’s What’s for Dinner” slogan is back!

Earlier this month, the beef industry released a social-media campaign ending with its throwback slogan, first introduced almost 25 years ago.

The online-only campaign from the National Cattlemen's Beef Association is said to be “aimed at millennials that have childhood memories of the slogan and want to know more about their food,” according to “The Wall Street Journal.”

Something that is interesting about the commercial is how the old nursery rhyme, “Old MacDonald Had a Farm,” serves as inspiration for the narration of the video while the storyline is modernized to give a behind-the-scenes look to how technology is helping farmers do their job today.

“The association revived the campaign to appeal to young consumers—especially millennial parents—who want to know the origins of their food, while playing homage to the beef brand,” Alisa Harrison, senior vice president of global marketing and research at the Beef Association told “The Wall Street Journal.”

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Why — and How — to Use Heritage Breeds in Your Kitchen

Why  — and How — to Use Heritage Breeds in Your Kitchen

Heritage breed livestock returns us to a time before agriculture became industrial. How can you best learn about heritage breed to enhance your kitchen? And what exactly does "heritage breed" mean? 

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