PepsiCo's Bubly Water to Steal A Piece of LaCroix's Market Share

PepsiCo's Bubly Water to Steal A Piece of LaCroix's Market Share

Earlier this month PepsiCo introduced a new brand of sparkling water that would rival LaCroix.

According to “The New York Times,” LaCroix is the sparkling water brand that has been around for years but it is not until recently it has “seen sales soar as it developed a near cult-like devotion among millennials.”

The new PepsiCo line, Bubly, comes in eight flavors, including grapefruitbubly, mangobubly, and limebubly. The cans feature a mix of pastel and bright colors to represent each flavor along with fun sayings on the can or greeting on the pull tabs.

PepsiCo expects Bubly will be able to rail in a slice of that market share that is currently dominated by LaCroix. In that effort, the brand will feature two ads during the Oscars broadcast on March 4.

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Foodable Labs Ranks Top Vodka Brands

Foodable Labs Ranks Top Vodka Brands

Did you know the name "vodka" derives from the Slavic word "voda"— meaning water?

The best selling vodka brand in the U.S. is Tito's Handmade Vodka, which is valued at $2.5 billion based on 2016 sales.

In October, self-made entrepreneur and founder of the brand, Bert "Tito" Beveridge, broke into Forbes’ 400 list of billionaires for the very first time at No. 324.

This inspired our sister data company, Foodable Labs, to further look into the vodka spirit segment to determine the best rated companies overall.

We looked at scores in the following categories: brand, flavor profile, and value. Let’s take a look at some of the top vodka spirits on our list.

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