5 Tips to Help Maintain Brand Consistency

5 Tips to Help Maintain Brand Consistency

Many restaurants drift in the cloud of confusion. Their messaging is either vague or cliché. They don’t truly understand what their customers want. Their identity design is out of sync with how they want to be perceived. Because of this, their marketing efforts fall flat and they struggle to break through the noise. The solution can seem to be switching things up or trying something new. Unfortunately, this only accelerates the confusion.

If this sounds familiar, it’s good to take a step back and evaluate. You need to rethink how you view branding. To summarize, you need to figure out who you are and figure out how to communicate that effectively. Once you’ve done that, you can begin to execute with consistency.

Which brings us to how to develop brand consistency.

Building your brand is the same as building a personal reputation. As you get to know someone, you can begin to predict how they will present themselves and how they will respond to situations based on their character. Thinking of your brand as a person will help you cut through the noise and connect on a human level.

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Your Brand Should Be a Who, Not a What

On this episode of On Foodable Weekly, host Paul Barron sits down with Nicole Aylward, the director of Marketing at Rockit Ranch to talk about how restaurants are using technology to improve their their digital presence. Rockit Ranch is a restaurant group with a number of different venues, based in Chicago.

Aylward begins with social media and the importance of having the brand's voice match up on different platforms. Facebook and Instagram are a massive part of modern marketing strategies. At Rockit Ranch, pushing out the brands message is not the job of one marketing manager. Aylward explains that operators, chefs and other staff are all trained to talk about the brand in a way consistent with its personality.

“So each one of them have a personality whether it’s female or male, what they might wear, what they might do and eat and see and experience,” said Aylward.

Check out what else they’re doing at Rockit Ranch by watching the episode above!