Branding vs Design: Why Understanding the Difference Matters

Branding vs Design: Why Understanding the Difference Matters

What is branding?

There is a lot of miscommunication around the word “brand.” Some design agencies further the confusion by claiming to do “branding” when they are really referring to logo design.

So, to understand the difference between branding and design, we need to define “brand.”

Your brand is your reputation. It is not what you say it is, it’s what your customers say it is. It is how you’re perceived. Your brand is made up of the sum of your customer’s interactions.

“Branding” should be thought of as the actions that build your reputation in the mind of your customers.

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