Sweetgreen— Success In 4 Key Areas Propel Emerging Brand To The Top

Sweetgreen— Success In 4 Key Areas Propel Emerging Brand To The Top

We talk a lot about guest experiences, core values, sustainability, collaboration, and community within the restaurant industry. One brand that has been excelling at all of the above is Sweetgreen. This emerging brand has over 75 locations operating across much of the United States, employing over 3,500 employees.

Operating since 2007, Sweetgreen has become well known for its simple, seasonal, and healthy food options, by aiming to offer an organic, locally sourced, and inexpensive alternative to the typical QSR. It operates with a transparent food supply network, the company cooks from scratch, and it has built a community of its own; of individuals who have a passion for ‘real food.’

Its systems have had a powerful impact on the health of individuals, communities, and most importantly to them, the environment. The company has positioned itself for further growth and opportunities, by striving for perfection in the following key areas:

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Branding & the Upside of Bad Customer Reviews

Branding & the Upside of Bad Customer Reviews

Your brand is the most valuable asset in your company. Greater than your inventory, buildings, and even employees.

Your brand is your REPUTATION.

A poor reputation will bring about a slow but sure death (no matter what improvements you make to try to rescue it).

A good reputation will bring loyalty and growth. A good and strong brand will be able to withstand shortcomings and mistakes, which are sometimes unavoidable.

If your brand is really THAT important, then being able to track progress in building your brand is vital. If you are going to grow and improve, you need to know:

  • Where you are
  • Where you want to go
  • The path in between

Your Actions + Customer Response = Your Brand

Your brand is the culmination of what you do and how your customers respond. So in evaluating your brand, you have those two areas to look at.

A recent post (4 Areas In Your Restaurant Marketing To Evaluate For Brand Consistency), goes into detail on "Your Actions."

So in this post, let’s look at the other side of the equation— how customers respond.

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The Core of the Brand Pt. 2


Watch this episode and more!

All six episodes are available to Foodable+ members. Membership is an all-in-one package of the game-changing trends, expert analysis, reports and insights driving the industry for the entire year!

This season on "Rock My Restaurant" Foodable Network is bringing you a premium content package of nine in-depth episodes that can be paired with our Rock My Restaurant PRO Workbooks, expert guides, and reports– all available for purchase.

Each episode, co-hosted by veteran foodservice industry consultants Bill Bender and Eric Norman, will help take your operation to the top. That's right — you’ll get access to two highly-acclaimed foodservice consultants, all from the viewing pleasure of your own home, office, or classroom.

“Rock My Restaurant” is the show that helps industry professionals build their restaurant from the ground up.

Episode 2: The Core of Your Brand Pt. 2

The term “brand” or “branding” is often misconstrued by business owners. Oftentimes, the word is attached to the idea of just a logo, but it’s so much more than that.

Branding should be present in every aspect of a restaurant concept. In this episode of Rock My Restaurant, foodservice industry consultants and Rocker co-hosts Eric Norman and Bill Bender dive deeper into how to brand your restaurant. What sets you apart from your competition?

Guest Loyalty

Bill and Eric discuss 4 Steps for Building Sales: Bringing customers in for trials, improving your tech average, increasing party size, and most importantly establishing guest loyalty. By growing guest loyalty by just 5%, some restaurants can double their bottom line! Simple offerings such as  5% off discounts to returning customers can help build loyalty. You may need to make sacrifices up front, but you will ensure the return of customers throughout the year. 

High 5 Team Priorities

The Rockers also discuss Bill's High 5 Team Priorities. Your team should always be satisfying at least one of these priorities to ensure a quality guest experience.

  • Focus on one guest or party
  • Deliver the complete brand experience
  • Support the other team members
  • Keep your restaurant clean and organized
  • Perform station duties and prepare for new guests

Want to purchase the Rock My Restaurant PRO Workbooks and follow along with each episode for a richer experience? You'll get the following assets:

  • The Proactive Management Guide
  • Top 8 Digital Musts for Your Restaurant
  • Ergonomic Impacts on Design
  • Millennial Report
  • Operating Systems Audit
  • and more!