Cava is Following Into Panera's Footsteps In Regards To Loyalty Programs

Cava is Following Into Panera's Footsteps In Regards To Loyalty Programs

Cava Mezze Grill is planning to use data to form a more intimate dialogue with its customers and build a personalized brand loyalty program, according to “Fast Company.”

The Washington D.C.-based fast casual brand is known for using data to enhance their restaurant design and improving kitchen operations and reducing food-ordering lines, for example. So, it’s no surprise the Mediterranean-style food brand now wants to take it up a notch to better learn about their guests in order to cater to their specific wants and needs.

Cava Grill will be doing this by tracking patrons orders and offering promotional coupons for menu items each guest favorites.

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Cava Grill's $16M Expansion — Challenges, Scaling, and What to Expect in L.A.

Cava Grill's $16M Expansion — Challenges, Scaling, and What to Expect in L.A.

By Jessica Bryant, Managing Editor

Co-Founders Ike Grigoropoulos, Dimitri Moshovitis, and Ted Xenohristos were onto something when the three childhood friends decided to extend their full-service restaurant, Cava Mezze, into a health-based fast-casual concept, Cava Mezze Grill, in January 2011. Cava Mezze was founded in 2006, and the trio began distributing their dips and spreads, which they still produce, in 2008.

Now, four years later, D.C.-based Cava Grill, a healthy spin on Mediterranean with locally sourced ingredients in a build-your-own format, is going national with an expansion to the west coast, thanks to a recent $16M in funding, led by VC capital firm SWaN & Legend Venture Partners.

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Why You Should be Treating Your Restaurant Like a Data Company

Why You Should be Treating Your Restaurant Like a Data Company

We're now (well, yesterday for early adopters) at a point with mobile and tech in restaurants where operators need to stop just thinking about it, and actually begin implementation. In 2016, Millennials — a generation that lives on their phones — will become the largest customer base for fast casual. A tech panel joined Barron on stage to speak to these advancements — Geoff Alexander of Lettuce Entertain You’s Wow Bao, Brett Schulman of Cava Mezze and Cava Mezze Grill, and Chris Dancy, who has been dubbed as “The Most Connected Human on the Planet.” The three gave different perspectives of using mobile and tech in their restaurant spaces, or, in Chris Dancy’s case, how guests (will) use them.

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