What will it take for the remaining craft breweries to adopt the seal?
Will these efforts and technicalities benefit or hinder the growth in the craft beer segment?
It looks like the Brewers Association (BA) has been able to convince many small and independent craft breweries to adopt the Independent Craft Brewer Seal.
This many to be exact— 3,524.
This effort, of course, emerged as big beer companies, like Anheuser-Busch InBev (AB InBev), had been slowly but steadily acquiring more and more craft breweries to expand their portfolio and better capitalize on the small-batch beer consumer trend.
Foodable took interest on the subject last year and decided to compare three previously craft beer brands that were acquired by big beer companies to compare consumer sentiment before and after their buyouts. The result? The two brands that were acquired by a bigger beverage company actually had higher sentiment scores after the acquisition. This could be due to many different factors, including more resources for equipment, quality lab testing, and even marketing.Read More