Fast Casual Bun Mee Gives San Francisco a Bite of Vietnam

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Ethnic fast-casual concepts have an advantage in today’s market. Consumers are now, more than ever, willing to discover new foods and flavor combinations, especially ones that are travel-influenced. Also, niches within the ethnic category are less likely to be oversaturated on a market-by-market basis compared to, say, better burger concepts.

In this episode of “Fast Casual Nation,” brought to you by the Foodable WebTV Network, we visit Bun Mee, a southeast Asia-influenced fast-casual based in San Francisco highlighting — what else? — the banh mi. Joined by Bun Mee founder Denise Tran, host Paul Barron explores what inspired Tran’s jump from attorney to restaurateur, what’s on the menu, and what flavors San Francisco consumers are favoring most.

Sneak Peek: San Francisco’s Bun Mee

San Francisco is by no means an easy market to launch a restaurant concept. Like New York, the rent is high and the condensed dining landscape is littered with innovative concepts, so your food and brand experience better leave a mark on consumers if you want to stand out.

Bun Mee, with two prime locations — one on Market Street, the other on Fillmore — is certainly holding its own. Serving up made-to-order Vietnamese banh mi sandwiches, the concept aligns perfectly with San Francisco’s diverse crowd and consumers' ever-growing demands of authentically ethnic flavor profiles and the option to grab-and-go.

Watch the sneak peek to get a glimpse of Bun Mee’s concept as we chat with CEO and Founder Denise Tran. And stay tuned for the full episode, coming soon!