OK Google was not okay with Burger King's latest voice-activated ad. Will this open the door for other advertiser attempts?Read More
The launch of Apple Pay has ignited a debate about if paying by mobile is the next popular form of payment. There is no time to lose in this mobile payment battle and Apple Pay has mogul brands offering their payment–including Subway, Panera and McDonald's.
PayPal has been around 1998 and has been the most recognizable online payment app. The competition is fierce and PayPal has just announced a partnership with Burger King. Through the Burger King app, users will be able to get rewards and also pay by mobile via PayPal. The initial rollout will be available in early 2015 and in the US only. PayPal has also launched a payment button as a default on the GoDaddy Online Store-an E-commerce backend for GoDaddy customers. The e-commerce business continues to up the ante by now offering a Pay After service, whereas you order your package and then pay up to two weeks after.
Is the launch of Apple Pay exactly what the industry needs to motivate payment services to go mobile and make payments completed online even faster? Read More
Quick-serve industry giants have always used promotions to appeal to consumers. Thus, the birth of the dollar menu. The major appeal of quick-serve is that it is cheap and fast. With that in mind and the decline of sales in this segment, the promotional giveaways and cheap deals seem to be getting even more aggressive. Burger King this week announced a promotion for 10 chicken nuggets for $1.49 and Jack in the Box just announced that additional items like queso cheese and guacamole are now going to be free. Taco Bell also has introduced their new dollar menu.
Are these promotions going to appeal to the value conscious consumer? Millennial consumers are more focused on quality and value. When something is only a dollar- today's educated consumer sees a red flag. Today's consumers are gravitating to better quality options and don't mind paying a little more because "you get what you pay for."
Are these aggressive deals going to pay off for these quick-serve brands? Are they enticing enough to get more traffic? Read More
Just a few days ago, Reuters announced that global food prices hit a six-month low last month. This can be attributed to the decline of dairy, grains and oilseeds, the news source reported, along with the rising prices of meat and sugar. With this, large multi-unit operators like McDonald’s and Burger King are likely to get hit.
Just a week before, Bloomberg featured Burger King’s “winning menu formula” — essentially, breaking down the fast food brand’s implementation of cross-utilizing ingredients when trying out new products to add to the menu. A few examples include last year’s French Fry Burger, the BBQ Bacon Whopper, and the Extra Long BBQ Cheeseburger. All include ingredients already on the menu. With rising food costs, this is obviously an approach — not a new one — that restaurants, especially QSRs and fast casuals, should keep in mind when it comes to innovation. Simplifying can have other positive effects, as well. Read More
Quick-service is getting even quicker — and more convenient. Major brands in the fast food segment, including McDonald’s, Burger King, and Wendy’s, are flirting with the idea of mobile payments. In fact, going even further, Burger King and Wendy’s both claim to be ready to rollout the feature, and will do so throughout the year, while McDonald’s is still testing the addition in smaller markets.
Customer behavior habits beg for convenience, which has made mobile technology so appealing for restaurateurs to adopt — especially in the fast food sector. But how far are brands willing to go? Burger King has admitted to being open to mobile pre-ordering if the mobile payments feature is successful. And, if this is the framework other QSR brands will follow to stay ahead of the curve, what will this mean for the future fast food model? Read More